Launched: Bettie’s Cakes – A Cupcakery
Date: November 2009
LaunchHER says: We’ve been there, we love it and our town (Saratoga Springs, NY) really needed a kick ass cupcakery with a smart biz lady behind it all! Go Bettie! (Lorraine)
The HER behind it: Lorraine Murphy
In HER words:
My name is Lorraine Murphy and I own Bettie’s Cakes – A Cupcakery Café. Bettie’s is a fun, family friendly Cupcakery with a retro vibe. It is guaranteed to impress the most discriminating sweet tooth and is Saratoga’s home for fine cupcakes and original desserts! I opened Bettie’s Cakes on November 18, 2009 and chose Saratoga because it is such a classic town. Cupcakes are wholesome goodness and I wanted to be sure this was a place where people could come for great food and good clean fun.
Saratoga’s main street is one of the best main streets in the country. With such variety and history, I thought our throwback Cupcakery would fit right in and give people something new on their walk about town. We have amazing and unique flavors like “Root Beer Float” and “Black Raspberry Ice Cream Cone”. We also have fun creations like Cookie Monster Cupcakes and Cookie Sandwich Cakes.
We use all natural, high quality ingredients at Betties Cakes. I chose not to use preservatives, trans fats or shortening knowing that our product didn’t have a long shelf life but to me quality was more important. I feel that helps us stand out amongst other bakeries as well.
Our Double Decker bus also sets us apart by being the only MOBILE CAFÉ in the whole US on a double decker bus. Cupcakes and coffee are a great combo so I figured why not take it on the road? Our double decker bus is a great way to bring the fun and flavor to places all around the tristate area.
I am also a Pinup Photographer who specializes in transforming everyday women into classic pinup models. I am very much a creative person and was looking for another way to bring my creativity to the area and Bettie’s Cakes has helped me do that! I hope that everyone enjoys the Custom Retro furniture, bright pink walls, Double Decker bus and of course CUPCAKES!
For LaunchHER readers:: RETRO BETTIE” – Buy a sampler platter or half dozen B’s and get a free B sized cupcake for yourself FREE! This can be mentioned at the Cupcakery or at the bus. Expiration date: 5/15/2010