New Sponsor :: Chic Mama

Welcome new Sponsor :: Adriana D’Arco, founder and owner of Chic Mama

LaunchHER says ::  As long-time fans of Adriana and her brand, Chic Mama, we were overjoyed when she desired to be part of the LaunchHER family as a new sponsor!  Well known for her modern and stylish take on a classic gift, she has expanded her fabulous shop to include clothing, gear, and bags! It’s a site you simply must check out!

In HER words ::

Chic Mama is a home-based online boutique that sprang from my love of crafting and design.  After working in corporate America for many years, where I faced the daily challenge of balancing my work and family life, I longed for a career that would satisfy my desire to be in the workforce while enabling me to spend more time with my incredible husband and two young children.  I credit my brother and sister-in-law for giving me the inspiration to create my first diaper cake to celebrate the birth of their first child.  It was such a hit at the party; I received many requests for cakes on the spot.  After creating more diaper cakes for family & friends and receiving rave reviews, I decided to turn my passion into a business.

Here at Chic Mama we recognize what a special event the birth of a child is.  Many people are looking for a unique way to welcome a baby into the world. Our mission is to create beautiful, stylish and sophisticated diaper cakes for the modern mom who appreciates all things “chic”. My goal is to create classic, polished and modern diaper cakes that follow the latest trends in baby nurseries and bedding.

This gift provides new parents with their first set of usable diapers, making the cake not only special but extremely practical.  All of our products have been chosen with quality in mind which is why we use only brand name baby items.  Our diaper cakes are a great way to welcome a new family home from the hospital or surprise them at their baby shower.

Chic Mama is continuously growing by adding charming and sophisticated items. We strive to provide our customers with products that are not only unique and stylish but also functional and practical.  We have now expanded to offer hip clothing, designer diaper bags, and unique items for the modern mom.  We strongly believe that even though your priorities may change when becoming a mom, your sense of style should not! 

Check out Chic Mama on her site, and follow her on Twitter!

LaunchHER Loves :: Jenny Carle Designs

LaunchHER Loves :: Jenny Carle Designs

LaunchHER says ::  We love fashion.  As in… adore, dream about, fixate upon fashion.  We have the incredible honor of working with women who design and create pieces and collections that are so unique and fabulous that we we want to immediately share them with our LaunchHER friends – YOU!  Jenny Carle is a fav of ours, not only because her collections are shear perfection, but also because she is local here in the Twin Cities!  Anticipating great things for her and her designs… we’ll be watching for her in Fashion Week!

Photography by Stephanie Hynes.

In HER words ::

My name is Jenny Carle and I am an independent designer from St. Paul, MN.  My designs are for the woman who enjoys feminine and vintage-inspired pieces, but with a modern and youthful twist. I want women to feel comfortable and beautiful while wearing my garments, transitioning from a day at the lakes to drinks on the patio.
The relationship between clothing design and sustainability is near and dear to my heart. As such, I regularly source textiles found at thrift stores and incorporate these fabrics into my work.
I graduated from The College of St. Catherine’s with a B.A in apparel design and art.  In 2008 I launched my line Jenny Carle, which is sold at Cliche in uptown Minneapolis and by appointment. Plans for a spring wholesale line are currently in the works!
A native of the East Side of St. Paul, I am proud to be a part of our fashion community, participating in our local events such as Envision and SCENEaSOTA.
I will be showing my collection of holiday dresses at SCENEaSOTA 2010, held Saturday November 6th.  Tickets available at Cliche 2403 Lyndale Ave. South 612.870.0420

Where in the world is LaunchHER::LIVE?

Coming to 2011… LaunchHER::LIVE!

That’s right, we’re hittin’ the road and bringing these EXCLUSIVE events to a city near YOU! But, which ones? Cast your vote, and decide where LaunchHER::LIVE! will be held in 2011.

We’re planning these incredible events right now; watch for details to come. Limited space will be available, so keep in touch… you won’t want to miss the excitement, as we give a {boost} to women-owned brands… LIVE!

The survey is available through Thursday, November 4th, so vote now!

Take our Online Survey

Freshly Launched :: Annie & Isabel Hospital Gowns

Freshly Launched :: Annie & Isabel Hospital Gowns
Launched :: Anna Ryan and Selena Srabian

LaunchHER says ::  We are constantly amazed at the women-owned busineses that crossed our path.  One of the very first we “met” when we aquired LaunchHER was Annie & Isabel Hospital Gowns.  When Anna and Selena sent their {freshly launch} application our way, our first thought was… why didn’t we know about these years ago?  As moms, women who have been in the hospital, and visited those under medical care, we so appreciate these amazing gowns!  What a fabulous way to give a gift of love and decency to what can be a stressful time!  The fact that Anna and Selena are nurses, and design from their experiences… well, that sealed the deal for us – LOVE!  We so enjoyed reading about their inspiration – we know you will too!

In HER words ::

Anyone having had the experience of being hospitalized, whether  for an illness, or the more joyous occasion of bringing a new life into the world, has probably had the less than wonderful experience of donning the standard hospital gown.  We, too, have had the experience of wearing these gowns as both new mothers and as patients.  As nurses, we hand out these lovely gowns to our patients on a daily basis.  We find it often embarrassing to ask our patients to wear gowns that are worn out, stained and often torn. 
About two years ago, we both realized that, as nurses, we could come up with a design for a hospital gown that would make patients feel beautiful, completely cover them up, meet hospital standards and, in turn, help to make them feel better and heal faster.  We firmly believe and always tell our patients that when you look good you feel better.  That is how our company, Annie & Isabel, was born. 
Annie & Isabel hospital gowns are made of 100% high quality cotton with a fashionable pleat in the front.  Most importantly, the gowns wrap around the back and tie on the side, providing full coverage in the back.  We have also provided a nice pocket on the side for essentials such as lip gloss or cell phones.  Our customers can choose from six different fabric styles.
As nurses, we feel honored and proud to be in our profession. We are privileged to go to work every day in the hospital and help people who are often so vulnerable. For us, Annie & Isabel hospital gowns are a way to make patients feel more dignified, respected and beautiful. Wearing their own gown provides a small way in which patients can stay in control of their hospital experience and feel unique. We can’t wait to get our gowns out into the world to bring smiles to those patients who wear them, as well as to the doctors and nurses caring for these patients. We promise that any patient wearing these gowns will be the talk of the hospital staff!!!
The name “Annie and Isabel” honors our great-grandmother, Annie, and our grandmother, Isabel. We were so blessed to have our great-grandmother in our lives. Annie was a selfless, spirited woman and role model to many generations in our family as she lived to the age of ninety-eight. Our grandmother, Isabel, was a beautiful and loving woman who died of pancreatic cancer when we were young. She is the reason that we are both nurses today. Our childish dreams included the wish of naming our future daughters after these women who were so dear to our hearts. Six boys later, we are honoring our grandmothers in another way. Their names will live on with our new business venture….. “Annie and Isabel”.

Be sure to keep up to date with the latest on Annie & Isabel Hospital Gowns by checking out their site, reading their blog, and following them on Twitter and Facebook!

Just for LaunchHER readers :: Use promo code LaunchHER for 15% off your order, now through November 5th!

Freshly Launched :: Flawed Perfection Jewelry

Freshly Launched ::  Flawed Perfection Jewelry
Launched :: Megan Reynolds

LaunchHER says :: Before we even saw her incredible designs, we were captivated by Megan’s company tag line :: “from natural flaws… to design perfection.”  Now that we’ve seen, touched, and worn these fabulous pieces, we know those words to be true – design perfection!  We are thrilled to share Flawed Perfection Jewelry with you today, and are looking forward to meeting Megan when we meet her at the Creative Estates Conference in April!

In HER words ::
Flawed Perfection Jewelry was born from my passion for jewelry, natural gemstones, and pearls. I have enjoyed making jewelry since I was 10 years-old, but I found my true passion at 16. The name for the company just came to me one day, and I have never looked back. After graduating from high school in 2009, I officially “opened for business” and continued to discover what exactly I wanted my brand to be.
Over the past six months, business has really grown, just as my vision for the company has become clearer. Although I still create custom and one of a kind designs, I mostly create cluster designs. With the exception of my new mini pendants, most of my cluster designs are medium to large in size, making each detail of the gemstones and clusters a focus. I also make Molecule bracelets and pendant that are made up of pearls and accent stones. The top-drilled beads come together in a way that resembles molecular structures! My company’s tag line, “from natural flaws…to design perfection” perfectly describes the way I feel about every one of my designs. Instead of picking “flawless” gemstones, I choose to highlight and celebrate the “flaws” that comes with something from nature. When the gemstones are combined into a piece of jewelry, the flaws just became a part of the design and help make it perfection! Even though my designs are reproducible, no two are exactly alike because of this.
Flawed Perfection Jewelry is truly an extension of myself! I’ve always had trouble fitting in with other people my own age, and my company has allowed me to spend time and exchange ideas with other driven people, regardless of our ages. For a shy girl like me, my company has been a way for me to meet new people and break out of my shell. Because I’m passionate about my company, I am more self-confident and have to courage to share with others what Flawed Perfection Jewelry is all about! I feel blessed to be able to have something special to share with the world!
Find Megan and Flawed Perfection Jewelry at her online store, on Etsy, and follow Megan on Twitter to stay up to speed on the latest news!
Just for LaunchHER readers :: Enter code: “launchher” for 15% off your purchase at Flawed Perfection Jewelry!  Expires November 1, 2010.

New Sponsor :: Francesca Joy Palm Beach

Welcome new sponsor :: Francesca Joy Palm Beach!

We were first introduced to Elise Francesca and her gorgeous totes, clothing and home decor when we {freshly launched}her and her woman-owned business in September.  We are thrilled that she is joining the LaunchHER family as a new sponsor. Check out her shop – don’t we all need a little Palm Beach flair in our day to day lives?

You can find Francesca Joy Palm Beach on their site and on Twitter!

Freshly Launched :: Lehla Shop

Freshly Launched :: Lehla Shop
Launched :: Lisa Hill

LaunchHER says ::
We first connected with Lehla Shop and its owner, Lisa Hill, a few weeks ago, when a friend on Twitter recommended we check out her products.  And since then, it’s been a love affair with her handmade creations and sassy, witty style.  Can’t wait to see what’s coming for this incredible entrepreneur!

In HER words ::

I am a Jersey girl, born & raised…until about two years ago.   I traded in my Jersey Shore and am now a southern girl where I resides in Louisana with my husband, Mark and my daughter Gianna (3). I am currently living my small dream – writing, designing and meeting FABulous people. In 2009, I founded Lehla Shop (Lehla stands for Lisa Elaine Hill Louisiana), a custom shop full of handmade goodies and couture tutus that quickly blossomed into a successful business.  When I first started on the well known, all things hand-made site, Etsy, I wasn’t expecting to expand into what Lehla Shop is today.  

As a crafty, creative, hard working MOMpreneur, I have a great enthusiastic attitude. I have always dreamed living a high style life and going from small time to big time! I am a closet artist and writer and am currently having my first children’s book edited with hopes of seeing it on shelves someday so I can read it to my own daughter.

When I am not busy with yards of tulle or painting my next graffiti sneaker, you can catch me making my way in the blogging world sharing things on the Lehla Shop blog and my life confessions on the MOMpreneur Diaries. I am also a contributing writer to the well-known, celeb loving blog Sprinkles, part of cupcakeMAG.

With my addiction to all things fashionable, my passion for designing and LOVE for fashion led me to participate in the 30th Annual News & Documentary Emmy Awards swag bags and the Babes in Toyland 3 celebrity gifting where I connected with well-known, not to mention down-to earth Hollywood actress, Tori Spelling. (my hero!)

Lehla Shop made it’s mark in the world when I designed custom shirts for Liam, son of Beverly Hills 90210 alumni, Tori Spelling. The were featured on her reality show, Tori & Dean, Home Sweet Hollywood on Oxygen where I also provided tutu’s for Tori’s party guests as well. In addition, Lehla Shop was one of the preferred boutique gifts at a recent baby shower hosted by Tori Spelling in August for Bill Horn and Scout Masterson, also known as “The Guncles”.

Stay tuned for more things to come from Lehla Shop, as I hope my many future ventures evolve! I have high hopes that my bigger dreams will come true soon!

Be sure to follow Lisa through her personal blog, visit her shop, and find her on Twitter!!
Just for LaunchHER readers ::  mention LaunchHER in your etsy order and receive 10% off PLUS free shipping!

LaunchHER 40 Under 40 :: Profiles of Women-Owned Brands

Hello, Friends!
A couple of months ago, a local magazine came out with their 30 Under 30 list of local movers and shakers to watch. That’s when it hit me: with the 11th celebration of my 29th birthday looming (exactly 40 days from today, as a matter of fact), the clock was ticking for ME to make anyone’s Under 40 list.
Because I am not typically one to sit around and wait for things to happen, I am making it happen for myself today. Oh, and 39 other women-owned brands who continually knock my socks off. Some of these fabulous gals I know in real life, others I will soon meet for the first time, and the rest, well, I would love nothing more than to meet you when we take LaunchHER LIVE events to select cities around the country beginning soon.
Without further adieu, I present to you, the LaunchHER Top 40 Under 40 women-Owned Brands.
(Oh, and because for the last ten years I have been relegated to the end of all things alphabetical, Hello, Reverse Alphabetical!)
Read, Follow, Enjoy!!


Kara Jensen Zitnick; Jensen Zitnick, PA; LaunchHER


After obtaining a Bachelor of Science degree in Political Science from South Dakota State University (Go Jacks!), I relocated to the Twin Cities to attend law school. During law school, I became involved in pharmaceutical litigation, representing injured individuals against Big Pharma. After graduating from Hamline University School of Law, I practiced in the Alternative Dispute Resolution area before returning to pharmaceutical litigation. I expanded my practice area a couple years later by litigating civil rights and wrongful death cases in federal court. Always desiring a more balanced life, I struck out on my own in 2009 as both an attorney and an entrepreneur, selling high-end organic baby linens. This year, I refined my focus and now practice in the areas of trademark, copyright, and legal services specifically for entrepreneurs. In August, 2010, Sallisha Armour and I acquired LaunchHER. In the last 8 weeks, LaunchHER has grown by leaps and bounds and is well on its way to establishing itself as the go-to resource and source for women-owned brands, no matter what stage of business.

Rachel Zoe 
Rachel Zoe, celebrity stylist, The Zoe Report, The Rachel Zoe Project
There are very few newsletters and blogs I subscribe to for email updates, but The Zoe Report is one of them. Rachel has been on my radar for at least 5 yrs, as I am all about personal style, couture, and all things fashion. Whether it is through her reality show, web presence, or as an author, Rachel has impressively grown her brand, while staying true to her own personal style. Ah-mazing. | @rzrachelzoe 
Who, What, Wear (Katherine Power, Hilary Kerr)
Katherine and Hillary appeared on my personal radar in August 2009 when the Wall Street Journal (known in my house as “Mommy’s Paper) profiled them. Another one of the very few blogs/websites I subscribe to. They are a go-to resource for me no matter what the season. I adore their model profiles, guest editors, and focus on beauty trends, as well as shopping our closets. Thanks for all of the inspiration, ladies! Your daily emails are one of my top 5 early-morning reads.
Maggie Whitley, Gussy Sews
Don’t let the ruffles and femininity fool you – Maggie is one smart biz lady. Although she is (relatively) young (in a good way, Maggie!), and her handmade ruffled accessories line is fairly new to the marketplace, because of a fantastic product and really intelligent branding, Maggie’s business is growing by leaps and bounds. In a very short while, she was able to quit her full-time job in order to grow Gussy Sews. Can’t wait to see where Gussy Sews goodies show up next!


The Nester, “it doesn’t have to be perfect to be beautiful”
After a few mentions of this amazing blog by my friend Tracy, I finally checked it out to see just what all of her raving was about. Oh. My. Goodness!!! I love every single word this gal writes. Her honesty and real-life projects are just so, well, real. And refreshing. I am especially loving her current series, “31 Days to a Less Messy Nest.” She’s on my list not only for the inspiration I derive from her blog, but also for her cohesive branding. Another smart biz gal who GETS it, especially the importance of trademarking.



 Tiffani Theissen (along with Lonni Paul), PetitNest
As a huge 90210 fan, devoted HGTV watcher, and former eco-entrepreneur, how could I not love Tiffani and Lonni’s PetitNest! With its clean modern lines, beautiful colors and eco-friendly craftsmanship, what’s not to love? Having grown so tired of how much of our society is “throw away,” it warms my heart to see textiles and furniture built to last generations. Almost makes me want to have another little one. Almost.



Jennifer Tharp-Williams, ElliaCNaturals

Jennifer is one of those on my list who I hope to meet IRL sometime soon. I adore her products and the story behind Ellia C Naturals. A busy mom of 4, her new creations always amaze me. Besides really fabulous all-natural handmade soaps, lotions, potions and body mousses, her branding and marketing reflect her truly sweet nature. This company is going places, people. Go get some product and follow her on twitter. Then you can say you knew her when…


Kim Stoegbauer, The TomKat Studio
It’s no surprise to me that Kim’s TomKat Studio has simply rocketed to stardom. I stumbled across Kim’s blog in late 2008, very soon after she started her creative journey. And less than 2 yrs later, Kim is off in NYC meeting Martha Stewart. Amazing!! Her creativity and eye for style works together so well, resulting in a fun and fabulous brand. Absolutely love what you are doing, Kim! |@tomkatstudio

 Tori Spelling, entrepreneur extraordinaire
I honestly don’t know how this hands-on Hollywood mom does it all – actress, author, jewelry designer, kids clothing designer, reality show star, mother and wife! Her creativity and energy are absolutely inspiring. Her designs are so on trend, yet classic enough to keep around for future generations. Love the glimpses into her everyday life she gives us on Home Sweet Hollywood. Her interior decorating and entertaining skills are to die for. Seriously. What’s up next – an entertaining book, perhaps? A girl can hope.
 Alicia Schulman, Alicia Shulman Jewels
Anyone who knows me IRL knows that I LOVE jewelry. The bolder and bigger, the better, is my mantra. So how could I not love Alicia’s creations? Everything about her jewels are just so beyond everything I like in jewelry. And she is a mover and shaker, for sure. Alicia Shulman Jewels appear on the red carpet regularly and are always darlings of the print media. Having shown her wares at New York Fashion Week just last month is simply another rung in the ladder to the top for this beautiful brand.
Stephanie Herseth Sandlin, U.S. Rep., South Dakota
The Honorable Stephanie Herseth Sandlin is South Dakota’s at-large Member of Congress. She is the youngest female member of the House, and the first woman elected to the House of Representatives from South Dakota. She won the at-large seat in a special election on June 1, 2004. Having been friends with Stephanie since 5th grade, back when we both dreamed of being attorneys and opening a law practice together, I know that Stephanie is an elected official and candidate who stays true to her self and her values. Her votes in Congress reflect the principles of the people of South Dakota. Because of her unwaivering commitment to her position and her constituents, her personal brand is one to watch. | Facebook: Stephanie Herseth Sandlin
 Mally Roncal, makeup artist
Is it too much to call a makeup artist a life changer? I think not! Mally calls her uber-wearable products “bullet proof” and I concur! I don’t leave the house without my Mally volumizing mascara, eye shadow sticks, liners and lip shines because they truly are bullet proof. And the snakeskin packaging? To die for. Mally herself? A sweetheart I’d like to meet.
 A Princess Visit, (Christine Cox, Crystal Scott)
A Princess Visit is a premier children’s entertainment company in NYC that specializes in princesses and fairies. The Princesses are portrayed by professional actresses that have been “cast” and trained especially for princess parties. Christine and Crystal are both professional actresses that have extensive experience with children. Working as princesses themselves, they have perfected princess shows that engage children of all ages. And, might I add, super smart business gals! Love their concept and brand so much!
Angela Parks, PreppyPoppy
Angela is another one of those gals I get to meet IRL in just a few short weeks!! We connected a while ago and I fell in love with her preppy style. I heart preppy. (Maybe because I am a child of the 80s?) Angela’s attention to detail with her branding and marketing is second only to the fabulous products she offers. I hear she’s working on something new and BIG. Can’t wait to see what it is. I know it’ll be a great extension of her personal brand.
 Motherly Law (Anna)
Anna is another person I know IRL. In her words, she’s a “work-at-home-mom, contract attorney, professional writer and blogger, surviving the daily hazards of raising two spirited boys.” I met Anna this summer and immediately felt a connection. (Maybe because I have always wanted to be a Texan?) I enjoy her blog immensely and admire her talent of presenting timely legal issues in a relatable way., especially as they pertain to parenthood. Subscribe to her blog to stay in-the-know on all things law and family. | @MotherlyLaw
The Little Seed, (Soleil Moon Frye, Paige Goldberg Tolmach)
I love organics. Anything organic, really. Especially organic fabric, crafted into colorful and cuddly creations for little ones. The Little Seed has been on my radar for awhile, so I was absolutely thrilled to hear about their collaboration with Target. Bringing adorable and affordable organics to the masses is huge. Their website, packaging and overall branding is so spot-on. Love that, too, | @TheLittleSeed

Missy is a marketing maven. She’s a local gal Sallisha and I met just recently through the 1st ever Minnesota Blogger Conference. The event was Missy’s idea! We were fortunate enough to be chosen to present at the conference. And we were honored. Even though Missy doesn’t think of herself as an “event planner,” despite having planned a few events as of late, she is a top notch event planner! Sallisha and I were so impressed with this first-ever event. Her blog is a must-read, too, for timely parenting topics. | @marketingmamamn

Kedrin Likness, Attagirl by Kedrin
Custom crochet creations doesn’t even begin to describe what Kedrin has going on. Necklaces, hats, gloves, capelets – it’s all here! You pick the vegan yarn color and Kedrin creates. Her style is darling, as is her site. And with the temps falling, you need some of these cozy creations. Kedrin’s small out-of-state hometown (1300 peeps) is right next to my small out-of-state hometown (1300 peeps). And here we both are in the big city. It’s a small world, people. | @attagirlcrochet 

Heather Larson, Bundled, The Playful Table
I’m thrilled to be meeting Heather in just a few short weeks. Her style and fun designs for baby, sold under the Bundled name, are so fresh and cute. And now she’s ventured into really neat soft play for kids with Playful Table. Great brand extension, Heather! | @playfultable


Ali Landry, Belle Parish
With Belle Parish, Ali has combined nostalgia, whimsy and timeless elegance into beautiful creations for girls, big and small. Despite being new to the business scene, Belle Parish is already buzz worthy. | @Belle_Parish


One-stop shop for memorable kids’ birthday parties? Oh, yes. Kate Landers offers everything you need to put together the next birthday party in the most charming way possible, with options galore. Enough choices here to satisfy even the most particular of kids and moms. Thanks, Kate!

Kourtney Kardashian, Kim Kardashian, Khloe Kardashian, K Dash by Kardashian
Known mostly for their sense of style, the Kardashian sisters are very smart business gals. Whether it’s running their DASH boutiques or hitting the red carpet, they are all about style. Thankfully the sisters have collaborated on a new line offered on QVC, bringing their take on the best of the current trends to the masses. All at an affordable price point. Genius. | @QVC


Coryanne Ettiene, Housewife Bliss
Housewife Bliss is an online lifestyle magazine showcasing instructions in the fine art of homekeeping. With charm and frankness, Coryanne demonstrates divine domesticity. We consider ourselves to be modern wives and mothers, but in the strive to juggle it all, something gets lost. Coryanne is bringing it back. Sallisha and I adore Coryanne’s work and just cannot get enough of it.


Anna Maria Horner, textile designer

I’ve been reading Anna Maria’s blog since its inception a few years ago. Her creativity inspires me with every post. How she churns out new fabric designs twice a year, while raising 5 kids and developing products I don’t know. If she wasn’t so darn charming in person and print, I would be annoyed. Every new textile design group is so unique, but Anna Maria’s personal style is always evident. Great branding, amazing creativity.


Kristina Hansen, Uptown Girl Designs
I have a love affair with paper, and this posh paper boutique is feeding my addiction. She’s been tapped for custom work for some New Jersey Housewives, and it’s no wonder. Nothing but great style here. | @missuptowngirl

Ginger & Liz Colour Collection (S. Liz Pickett and H. Ginger Johnson)
Ginger and Liz Colour Collection is vegan, non-toxic nail color that is taking the beauty world by storm. As a self-confessed nail polish junkie, finally a source for safe polish in of-the-moment shades. It’s about time!

Get Real Girls, (Colleen Lindstrom, Liv Lane)

Saturday mornings on fm107.1, you can hear Colleen and Liv talking about life and living it to the fullest. Their honesty, creativity, and insight into the many roles we as women play keeps me tuning in. Uplifting and informative interviews just add to the positivity of the show. Not in the Twin Cities area? Stream the shows online or download a podcast.


Elise Francesca, Francesca Joy PB
Who doesn’t want a little Palm Beach flair in their everyday life? Elise handpaints gorgeous totes, clothing and home décor with a distinctive and elegant Palm Beach look. Just what I need to survive the long Minnesota winters. | @francescajoy_pb



FootzyRolls (Jenifer and Sarah Caplan)
Savvy biz sisters + fashionistas = footzyrolls. Those who know me IRL know my love of heels – the higher the better. But heels aren’t always conducive to chasing the littles. Oh, and sometimes my feet hurt. Thank goodness for footzyrolls. These rolled flats fit in any bag so I am ready for those spur-of-the-moment park excursions my boys desire. And mommas still looks hip. My feet thank you, Jenifer and Sarah. | @footzyrolls

Lara Field, MS, RD, CSP, LDN; FEED: Forming Early Eating Decisions
Chicago-area pediatric dietician Lara Field offers her expertise to all on her site, blog and Facebook page. Her common-sense advice solves so many food dilemmas for my family and me. Whether you’re dealing with gluten-free, food allergies, or just looking for healthy eating tips, Lara is your gal. | @larafield


Courtney Dial, Pizzazzerie

Courtney is a rising star in the event planning genre and uber creative! She recently quit her full-time job to focus exclusively on Pizzazzerie. I’ve followed her on twitter for awhile and daily ooooh and aaaah over her tablescapes. Visit her site – it’s complete inspiration!
Casi Densmore-Koon, CupcakeMAG, CupcakeMAG for Littles
Counting the days until I meet IRL Casi, the genius editor behind cupcakeMAG. It will be the meeting of the fashionistas! cupcakeMAG is another of the few online mags I subscribe to. Her celebrity interviews and coverage of fashion weeks across the country is ah-mazing. I die. Recent contributing writer additions offer all the latest on beauty products, trends and fab sources for the most darling kids products. Love cupcakeMAG!


Tracy Corcoran, Sweet Harper
People are surprised when Tracy and I tell them we met over twitter, but it’s true! And we live just minutes from each other. Her blog is so refreshing and talks about topics that interest me, inspire me, and cause me to pause and consider. Tracy’s is a teacher, so I love especially her posts relating to school. Beyond helpful! Sweet Harper is the other blog I subscribe to. Can’t live without my Sweet Harper blog fix. And my nieces can’t live without Sweet Harper hair clips. Preppy and practical and oh so sweet. | @sweetharper
Jenny Cookson-Ford, Monkey-Toes Shoes
Who knew handpainted shoes for kids could be so whimsical and fun? Jenny’s creations rock! She’s a hardworking biz gal who’s achieved a ton of success with Monkey-toes shoes. She’s going national next year and has other really fabulous things in the works. An amazing woman-owned brand. | @monkeytoesshoes, @Jenny_LovesThis

Gee Gee’s bold brush strokes and harmonious colorful palette combine to create layers of paint applied with broad brushes as well as painting knives. She approaches the canvas with ease and spontaneity, resulting in paintings filled with energy and movement. It’s the “joie de vivre” in her paintings which has quickly attracted collectors across the country. Visit her site or select galleries around the country. Your walls will be glad you did.


Want to know more about LaunchHER? Contact us at or at 952-412-5172. You can find us at or on Twitter @LaunchHER.

Freshly Launched :: The Spotted Olive

Freshly Launched :: The Spotted Olive
Launched ::  Debbie Pruess

LaunchHER says ::  We adore everything about The Spotted Olive.  The incredible creativity of designer Debbie Pruess, the genius name, the story of a woman entrepreneur who took her talents and passions, and started a fabulous business. Love!  And today, we are THRILLED to also welcome The Spotted Olive into the LaunchHER family as our newest sponsor! 
In HER words ::
Hello there! I’m Debbie, the designer and owner of The Spotted Olive™. I am a professional graphic designer with over 14 years of creative experience in the hospitality, vacation rental, real estate and leisure industries. In 2008, I partnered with Zazzle and started The Spotted Olive™ as a creative outlet from my daily job as a corporate graphic designer. I thought it would be a fun way to express my creativity without the constraints of corporate graphic standards as well as make a little money on the side. I never imagined where it would ultimately take me!

Later that year (2008), my husband unexpectedly lost his job due to corporate downsizing. We got over the shock the best we could, significantly cut back our expenses and tried to make it on my salary. Then out of the blue, the recession hit us again and I lost my job. We were stunned. Both of us were now unemployed in an economy where companies were not hiring. I began focusing more on my shop, The Spotted Olive™, and business began increasing. Then surprisingly, I received a call from one of the jobs I had applied for. Two months after losing my job, I was employed again. It didn’t last long though, two months later the corporate headquarters decided to close down our location and everyone in the office lost their jobs. I was unemployed again. With the economy in such a depressed state and no jobs available, I began focusing all my energies on building my freelance graphic design business and The Spotted Olive™. I am thrilled to say that it has now grown into my full time business and in September of 2009, I formed an LLC and made it official!

The Spotted Olive™ is your online source for funky, cute and cool designs on a variety of customizable paper goods & gifts. We offer a fabulous assortment of hip business cards, trendy paper goods including invitations & announcements, modern holiday cards, note cards, photo cards, letterhead, stationery, envelopes, custom USPS postage, personalized Avery® labels plus unique gifts like t-shirts, mousepads, aprons, earth friendly canvas tote bags, Keds® shoes and more! All of which can easily be personalized by you! I am happy to assist in personalization of items or create a design that is in my shop in a different color scheme or add coordinating items from the available products. Custom design services are also available.

Recently The Spotted Olive™ participated in the celebrity gift lounge for the ESPY awards where we provided sample packets of our flat note cards to be placed in each of the celebrity gift bags. We were thrilled to get a picture of Jen Brown, ESPN sportscaster, television host and model, posing with our product at the event!

There are lots of exciting things planned for the future as we expand The Spotted Olive™, our freelance design services and our wedding shop, Two Hearts Wedding Shoppe™, which specializes in modern and trendy save the date announcements as well as custom wedding postage and other wedding paper goods and keepsakes!. Like us on Facebook to see new products, our inspirations and deals! You can even hang out with us on Twitter.

We’d love for you to stop by our shop for a visit.  Thanks so much for reading about me and my shop, The Spotted Olive™! Cheers!
Just for LaunchHER readers ::  15% off business cards with coupon code: 15OFFBIZCARD
Expires 1/1/2011

LaunchHER is Celebrating :: Women in Small Business Month

Have you heard the news??  October is Women in Small Business Month!  We are absolutely thrilled to celebrate YOU – the women to whom LaunchHER is dedicated, as we give a boost to {women owned} brands!

And to celebrate, we have a FANTASTIC offer just for Women in Small Business!  This is the perfect opportunity for women entrepreneurs, at every stage in their businesses.

Are you currently on Etsy and thinking about moving to Big Cartel?  Do you have a great idea but just don’t know what the next step should be?  Are you “stuck” and need to discuss what the next strategic move should be in your business?  Feel like your business is just “missing” something – lagging sales, maybe?  Want to revamp / relaunch, but are unsure of how to do it?

LaunchHER Consulting is offering a limited number of Strategy Consultations for the reduced price of $75!

This will include:

During the Consulation, you will discuss the business analysis performed by the LaunchHER team, discuss an evaluation of your current business practices, and have your questions answered.  Expert advice by the LaunchHER team!

Limited day, evening, and weekend spots are available.  Your spot must be secured by 10/31!  Email Sallisha at or call us at 952-412-5172 to reserve your Consultation today! 


Kara Jensen Zitnick, Esq.
Twitter :: @launchHERLaw
Email ::


Sallisha Armour
Twitter :: @LaunchHER
Email ::

General legal information will be provided during the consultation.  No attorney-client relationship exists as a result of the call.  Kara Jensen Zitnick, Esq. provides expert, flat-fee legal services and is available for retainer.  Please contact her at to discuss engagement.