LaunchHER Law :: You Had Me At Hello, And a GIVEAWAY!

You Had Me At Hello —
5 Considerations For Hiring An Attorney
Kara J. Jensen Zitnick, Esq.
Jensen Zitnick, P.A.
Twitter :: @LaunchHERLaw

The material contained herein is meant as general information only and should not be taken as legal advice. No attorney-client relationship exists as a result of merely reading this article. Should you require legal assistance, you may inquire further via email at

Through the course of past LaunchHER :: Law articles and the legal topics discussed, I’ve nearly always recommended you seek out legal counsel for questions and specific advice regarding each topic and how it may relate to your small business. As a result, so many of you are left wanting to know what to look for when seeking out an attorney to handle such business matters. To assist you in your search, here are what I consider to be five important considerations when searching for a small business attorney.

1. Experience In order for you to get the most out of an attorney-client relationship, an attorney who has had actual experience or first-hand knowledge of your industry, craft or endeavo,r will serve you both well as you will likely be starting off the relationship with the same base knowledge.

2. Relatability Is this person someone you feel a connection with? Can you relate to each other, either because of similar backgrounds, life experiences, or other commonalities?

3. Fees Don’t be shy about asking the attorney about their fees and their fee structure. No matter how much you think their experience and background matches up with your business, if you can’t afford the fees, you might as well move on and keep looking. It doesn’t make sense to put your entire profit stream in jeopardy just to secure legal protection for your business.
4. Rapport How does a conversation with the potential attorney make you feel — energized, optimistic, relieved? At a minimum, an attorney-client relationship with mutual respect for each other’s talents and abilities can go a long way toward building a positive professional relationship.

5. Sincerity also known as “the smarmy factor.” Let’s face it, every profession has its share of smarmy people. The legal profession may seem to have more than its fair share, but hopefully you have no personal experience in this area. When you speak with an attorney for the first time, you should be able to tell whether the attorney truly cares about having you and your business as a client. Are their comments just a lot of puffery? Do they seem to promise a lot for a very small fee? Sincerity is a quality that is tough to fake. You either are a sincere person or you aren’t, in my opinion. Whatever that feeling is deep in your gut about the attorney you are interviewing, whether they are trustworthy and honest go with it. When was the last time that feeling was wrong?

©2010 Kara J. Jensen Zitnick, Esq. All rights reserved
No part may be copied or reproduced with express written permission from the author.
Jensen Zitnick, P.A.

In celebration of Small Business Saturday, this Saturday, November 27, we here at LaunchHER are giving away a sponsorship ($65 value) on our site for the month of December!
Just in time for holiday shopping and sales, get your site listed and featured!
1. You must comment on this post and list your email address.
2. Optional Additional Entry: Follow Kara on twitter, @LaunchHERLaw, to stay in the loop on all things legal for your small business! (Then come back to the comments and tell us you are a new follower!)
3. Optional Additional Entry: tweet that you follow @LaunchHERLaw for an additional chance to win!
Drawing closes at midnight, Saturday, November 27, 2010, with the drawing taking place Sunday, November 28th, 2010.
(Winner will have 24 hours to respond to email before another winner will be chosen.)


  1. I follow Kara on Twitter under @SugarsticksP

  2. Kristen Hodges says:

    I love reading your articles and would love to win a sponsorship!

    I also follow @LaunchHERLaw as @AhoyGraphics and am off to tweet her for a third entry to win :)

  3. Destination Diva says:


  4. Destination Diva says:

    Follow on twitter and tweeted about this giveaway!

  5. Ashley Hasty says:
  6. Ashley Hasty says:

    I follow @LaunchHERLaw on Twitter.

  7. Ashley Hasty says:
  8. Really Cute Stuff says:

    We love you girls and love the idea. Pick us!

  9. Really Cute Stuff says:

    And we follow Kara too!

  10. So generous, thanks for the chance!!

  11. Thanks everyone for entering our very first giveaway! Looking forward to finding out who will receive a complimentary December sponsorship!!

  12. Bullfrogs & Butterflies Baby says:

    What a fabulous giveaway! Count me in :)
    elliacnaturals at yahoo dot come

  13. Bullfrogs & Butterflies Baby says:

    I am a (very happy) Twitter follower!

    AKA: ElliaCNaturals
    elliacnaturals at yahoo dot com

  14. Bullfrogs & Butterflies Baby says:
  15. Selena and Anna says:

    The @launchHERLaw series has been fantastic. Thanks for sharing such valuable information!!!


  16. Selena and Anna says:

    We already follow @launchHERLaw because she is awesome :-)


  17. Selena and Anna says:

    Tweeted that we follow you!!!

    Anna & Selena

  18. Selena and Anna says:

    I am going to try this again…my first batch didn't post for some reason?? Anyway….Love the @launchHERLaw series. Very informative and useful!!!

    Anna & Selena

  19. Brandi at Ever So Lovely says:

    Such an awesome giveaway! You ladies rock!


  20. Brandi at Ever So Lovely says:

    Ever So Lovely also follows you on twitter too!

  21. What an awesome giveaway!

  22. I am a follower on Twitter : )

  23. Such a great giveaway! I have my fingers crossed for this one!

  24. I follow LaunchHerLaw on Twitter

  25. One Girl Ideas says:

    I follow @launchher and @LaunchHERLaw Because they ROCK!

  26. The Sweetest Thing says:

    I follow LaunchHerLaw on twitter at @tstCookies

  27. The Sweetest Thing says:

    I want to win the sponsorship! E-mail me at

  28. Hmmm, my post isn't showing up? I'm going to try again…if you don't enter, you can't win, right?! Great idea. I follow you on Twitter, too.

  29. Thanks for the opportunity! swoodsonshoeclips at gmail dot com

  30. I follow her on twitter @swoodsonshoe swoodsonshoeclips at gmail dot com

  31. Kayteedids says:

    Hi from Kayteedids Couture!

  32. Kayteedids says:

    I've been following Kara on Twitter!! 😀

  33. Kayteedids says:

    I tweeted!

  34. Wonderful opportunity, ladies!

  35. I follow Kara on twitter!

  36. I tweeted that I follow @LaunchHERLaw =)

  37. I adore following @LaunchHerLaw!
    regina_dixon763 ((AT)) yahoo ((DOT)) com

  38. i am so excited to continue to learn from you ladies! :) your education is priceless;)
    regina_dixon763 ((AT)) yahoo ((DOT)) com

  39. Thank you for the opportunity for a sponsorship! I love your approach to the legal world. I'm an attorney turned Pea Seller and know how important it is to connect with the person giving you legal advice. Bravo!

    I follow @LaunchHERLaw for awesome, down to earth legal advice for women owned brands!

  40. Count me in! my website is

  41. JoAnne Funch says:

    Thanks Kara, I am following you on Twitter


  42. I'm in too! :-) THanks so much for all the information you share! Its priceless!
    Naz from Seattle

  43. I'm a follower too! :-)
    Naz from Seattle

  44. Just tweeted too! :-)
    Naz from Seattle

  45. Oops! Forgot to include the link for my twitter! :-)
    nazra from seattle

  46. Lawyers are a must for small businesses!



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