Freshly Launched :: Southern Stitches and Brer Rabbit Designs

Freshly Launched ::  Southern Stitches and Brer Rabbit Designs
Launched ::  Laurie Anderson

LaunchHER says ::  We love the idea of Heirloom pieces, and appreciate finding an entrepreneur who is not only creating these wonderful pieces with incredible care, but is making it possible for others to, also!  This wonderful entrepreneur is teaching others her craft and passing on what she’s learned from her years in business.  Enjoy her story!!

In HER words ::

My name is Laurie Anderson and I am the owner and designer of Southern Stitches and Brer Rabbit Designs. Southern Stitches began when I decided to quit my job and begin a cottage business doing what I love most; designing and sewing. Fine Heirloom Sewing and Custom-made Embroideries is the focus at Southern Stitches, althogh occasionally I create something trendy. I also enjoy teaching sewing and embroidery techniques. I have many sewing tutorials available at Southern Stitches that have benefitted sewing enthusiasts worldwide!
Since 2003, I have been a regular contributor and a commissioned designer for Sew Beautiful Magazine. I am very honored to have had my creations published in many issues and featured on the cover of the magazine twice. As a commissioned designer with a focus on children’s wear, I have really taken interest in pattern drafting and creating embroidery designs specifically for babies and children. I have a love for classic children’s wear. I love beautifully detailed children’s apparel made with love and with the distinctive hand touches of smocking, embroidery and sweet pleats. I also enjoy the whimsical look of the latest trends for babies and children. For me, fashion is art, and the artist in me loves to create and design sewing patterns and unique machine embroideries specifically for infants and children. Children’s wear should always maintain the classic elements that have, for generations, adorned beloved little ones.
As Southern Stitches grew, I looked at all aspects of my life, including where I put my energies in my cottage business. I wanted to expand in certain areas, so I decided that I needed to build a new brand based around what I love most- designing for children. It was out of that love for designing for children, that I started a new business in July of 2010. Brer Rabbit Designs was born and bred in the briar patch (a.k.a. my sewing room), where enchanted fairy tales come true. Brer Rabbit Designs is devoted exclusively for children’s wear and design. I offer classic, unique e-patterns, smocking designs and specialty machine embroidery designs including in-the-hoop designs, machine applique and machine shadow work designs.
You can find out more about Laurie through her Southern Stitches store, Etsy shop and blog, and also at her brand new Brer Rabbit Designs store and blog!  Be sure to follow Laurie on Twitter and Facebook to keep up with the latest news!
Just for LaunchHER readers :: Enter code LH-20 for any ePattern(s) or embroidery design(s) and receive a 20% discount on your total order. Email your order to receive an invoice with the discount.  


  1. Cindy Sews says:

    Fabulous interview!

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