In this season of gift-buying and gift-giving and on-line shopping, I need to take a break from the hardcore legal stuff and share with you all a few things that have been on my mind.
Here at LaunchHER, Sallisha and I love nothing more than promoting women-owned brands. I think you know that by now! But there are times, especially when preparing our LaunchHER::40 Under 40 and our LaunchHER::Gift Picks , when we just are not able to promote some of the fabulous brands and business ventures we love. And here’s why:
1. We Don’t Know Your Name — not your business name, but your actual name. Especially for the 40 Under 40 Profiles, there are wonderful gals we couldn’t include, because we couldn’t figure out their names! Promote your brand, but let people know a bit about the name behind the brand, as well.
2. No Headshot — we want to see the face behind the brand! And you know what? So do your customers. With the 40 Under 40 Profiles, we had to actually revise our picks during the writing process after we went to some sites and couldn’t find a headshot of the brains behind the brand. Invest in a good headshot. You will use your headshot in so many instances and across so many platforms. Truly an expense you won’t regret.
3. We can’t find you on Facebook — notice I didn’t say you weren’t on Facebook. You may very well have a wonderful Facebook page for your business, but we couldn’t find it. Make linking to your Facebook page from your website super simple. We love to promote across many platforms, but when your business isn’t on Facebook, you are losing out on additional promotional opportunities. (And if you aren’t on Facebook, why not?!)
4. We can’t find you on Twitter — you may very well be on Twitter, but again, we can’t find you. Sometimes people tweet under Twitter handles that are different than their business names. While it’s okay to have a twitter handle that is for more personal use, we always recommend you tweet under your business name, at the very least (it’s an extension of your brand, after all). Just like Facebook, make linking to your Twitter account from your website super simple. We absolutely LOVE promoting other brands over Twitter and are, quite frankly, a little sad when we aren’t able to because we can’t find your account.
5. Bad Product Photos — promoting you and your products on-line is difficult when your photos don’t do your products justice. There were are least 2 products I personally wanted to feature in my Gift Picks that I just couldn’t do. I either have these products or have seen them in-person and they are adorable! And absolutely perfect for gift giving. Imagine my disappointment when I went to the site to grab a picture for the profile and the pictures didn’t even look like the same products! I know product photography is challenging. But again, you will never regret investing in good product photography. Your sales will increase and others will be more inclined to promote you. I know I will.
Take the time to incorporate the above 5 suggestions into your business and who knows? YOU might just be featured on LaunchHER!
Kara Jensen Zitnick, Esq. is an attorney specializing in flat-fee legal services for small businesses, including Trademarks, Copyrights and Patents. She is available for consult and retainer and can be reached at firstname.lastname@example.org or on Twitter at @launchHERLaw.