Freshly Launched :: Tiny Giraffe Shop

Freshly Launched ::  Tiny Giraffe Shop

Launched ::  Amy McGrath

LaunchHER says ::  What could be more timeless children’s toy than wooden blocks?  Now, add in the amazingly creative Tiny Giraffe Shop twist to this classic toy, and you have an incredible and unique gift! We LOVE this entrepreneur – check out her story below, and you’ll see why!

Tiny Giraffe Photo

In HER words ::

Six years ago I was out every night in NYC music clubs looking for the next top indie band. When I became a mom, everything about my life changed except one thing–my burning desire to be creative. That’s why I founded tiny giraffe.
Tiny giraffe is the perfect balance between my passion for creating and love of business. After graduating with a degree in economics, I worked in the music industry in performing rights by day, then managed indie artists and even hit the road with some big names by night. I was fascinated and excited by the music biz because it’s where the arts and business come together in a remarkable way.
Simply Vintage Blocks
With the birth of my first daughter, I made the decision to give up working in music to start my most exciting job yet: raising my children. I created tiny giraffe as an outlet for my creative and entrepreneurial energy. I opened my etsy shop in February 2009 on the very night my second daughter was born. I launched the shop, loaded the graphics, and just minutes later was on my way to the hospital to give birth. Crazy, yes, but that’s how I operate! Now, just two years later, tiny giraffe blocks are sold in baby boutiques both online and across the U.S. from NYC to LA. I’ve built lasting relationships with customers and just love that my blocks are the go-to baby gift for so many people.
Tiny giraffe is about non-toxic, eco-friendly toys for the modern tot that double as downright adorable nursery decor. We use only safe, kid-friendly materials, and each block is hand-sanded and sealed for durability. Among our most popular products are Farm and Zoo ABC Blocks, as well as Paper Doll Blocks. New to tiny giraffe are personalized drawstring bags to fit any set of blocks. They’re perfect for cleanup and storage, and each bag is hand-stamped with the lucky recipient’s name.
For the latest in tiny giraffe news and products, follow me on Twitter
and Facebook .  Please check out our products at as well!
Just for LaunchHER readers :: 10% off with code LAUNCHHER10 – good now through 2/11.


  1. I love everything about tiny giraffe blocks. They are creative, fresh and gorgeous! A lot like their creator, Miss Amy!

  2. So proud of my creative friend Amy! You rock!

  3. I love the blacks from tiny giraffe shop…I have given them as baby gifts and Amy even created me a custom set for my friends new baby that were gorgeous! If you haven’t taken a look at her shop you definitely should…sooo worth it!

  4. I LOVE this entrepreneur too!

  5. It’s great to get to know Amy a little since we have met on Twitter and FB! I absolutely love Tiny Giraffe. I have four kids, so I know the challenges of raising kids. I might have to track you down, though, because my oldest is a musician….


  1. […] owner of Tiny Giraffe Shop {freshly launched in January 2011} closes her Etsy shop during the summer so she can spend time with family also says […]

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