Freshly Launched :: Lulubelles

Freshly Launched :: Lulubelles

Launched :: Gretchen Black and Natalie Gerlack

LaunchHER says ::  Vintage pieces + handcrafted, feminine designs = LOVE!  The dynamic duo of cousins Gretchen and Natalie have created a line that we just can’t get enough of… and a business model that is leading them to great things in 2011!  Be sure to leave your comments below to enter their giveaway for an incredible couture piece!  It’s GORGEOUS!

Gretchen Black

Natalie Gerlack


In HER words ::

Cousins Natalie Gerlack and myself Gretchen Black founded the company a year ago. I (Gretchen) am married and have three boys, and Natalie is married with 2 children, a son and a daughter. We have always been passionate about fashion and design and we love all things creative.

Natalie and I have been crafting together since we were allowed to hold a pair of scissors. We enjoy shopping and love high end jewelry pieces, but not the price tag that would accompany them. So we embarked upon the adventure of creating our own jewelry line that would be affordable and fashionable.

We enjoy going antiquing with our moms in search of the perfect vintage piece that we can turn into a fabulous necklace, bracelet, ring, or even earrings. We also look for interesting semi precious stones, beads, and silk ribbon to incorporate into our pieces.

As of now we carry a line of earrings ranging from $18-$28, rings made with vintage earrings ranging from $25-$30, bracelets (i.e. charm bracelets, and various cuff bracelets) ranging from $30-60, and we have necklaces ranging from $38-$58, and our new LuluCouture line of necklaces made with semi precious stones and vintage brooches that range from $70-$125.

All of our LuluCouture pieces are special one of a kind pieces. We also have been making special occasion necklaces for bridal parties. We are continuing to grow our business and product line. We currently have trunk shows in Louisville and Lexington, KY. and the Cincy area. Our website is!

You can find out more about Lulubelles through their site, or on Facebook !


Lulubelles is GIVING AWAY this incredible, one-of-a-kind necklace to a LaunchHER reader!! Simply leave a comment below, on this post, to be entered in the giveaway!  The winner will be randomly selected and announced on February 14th, 2011 – Valentine’s Day!  Gretchen and Natalie will ship it FREE to the lucky winner!



  1. Love the jewels ladies!! So happy for all your success!

  2. Megan Randolph says:

    Congrats on your launch. I could not be happier for you. How exciting!!

  3. Tami King says:

    Congrats Gretchen and Natalie on being launched! I love Lulubelles and I would LOVE to win that fabulous necklace!

  4. I love this necklace and the whole LuluBelle jewelry line! Their jewelry is so unique!

  5. Elizabeth Pifer says:

    So proud to be a cousin of Lulubelles Natalie and Gretchen. This is such a fun piece. Pink is my favorite color and would love to be the Lucky in Love winner!

  6. Angie Leonard says:

    Since I own a florist I have enough flowers for myself but this necklace is right up my alley for valentines:)lol really love your work gals. Keep it up!! Fingers crossed:)

  7. I absolutely LOVE their stuff!!! I have purchased one necklace and would love to have more. :))

  8. Michele Middleton says:

    Adorable necklace! I dont have any pink jewelry so this would be a great addition to my jewelry box!

  9. Sure a statement piece! And pink is so spring-ready looking! Love it!!! Good luck!

  10. Shelley Bratcher says:

    Congratulations Gretchen and Natalie! You both are so creative and crafty. I love the necklace!

  11. Love the amazing creativity that is put into these one of a kind necklaces! I am headed straight to their site after this. I also love what Launch Her is doing…women helping women, tale as old as time but still beautiful when we see it!

  12. Kelly Esslinger says:

    Congrats ladies on this huge accomplishment!! Your pieces are amazing! I have only had the pleasure of knowing Natalie, but I’m wishing you both the best of luck and more great things for 2011! Happy Valentines Day!!

  13. Congratulations on the success of your buisness. I think it is wonderful that you are able to follow your passion for creating beautiful jewelry. All your pieces are beautiful, but I love this one up for grabs.

  14. Taylor Stiff says:

    Will definitely be sharing the Lullubelles website with my friends ~ LOVE the pieces shown here and once again, Launch Her has connected us with another fabulous brand! very nice, ladies!

  15. Ashley Givens says:

    Such beautiful jewlery at affordable prices! I LOVE my Lulubelles pieces and always get comments on them! So glad you ladies are following your dreams!
    Much love,

  16. Katie Ludtke says:

    Impressive ladies! Congrats on the launch. You two inspire me with your creative and whimsical talent. LOVE…LOVE…LOVE the pink necklace. I would be so honored to wear this around my neck.

  17. Susan Brown says:

    Love your work! Beautiful.

  18. Sarah Downs says:

    Beautiful pieces made by two beautiful ladies. Here’s to many more years of success!

  19. Alice Baron says:

    Beautiful! I love it all!

  20. Denise Green says:

    Congratulations girls. So exciting and I can say I knew you when.

  21. Cheri Padgett says:

    Love the necklace ladies, congrats on your Launch!!

  22. How exciting, Natalie! Your pieces are amazing! Good luck with you business!!! :)

  23. Cheryl Burch says:

    Congrats ladies! You look beautiful and I can’t wait to order some of your pieces for spring!

  24. Michele Donohue says:

    Beautiful necklace- pink is my favorite! Congratulations on being Launched and good luck!

  25. Tessa Gonyea says:

    I love all their pieces! I need to bookmark the site on my husband’s computer so he is never out of gift ideas 😉

  26. So excited for you girls!! I cannot wait to see what else you gals can do with Lulubelles!! Best of luck when heading to Chicago in about two weeks!! :)

  27. Brandie Dawson says:

    Congratulations!!! Love the jewelry!

  28. Tina Blankenship says:

    I love everything ladies! Miss you all!

  29. Marcia Jones says:

    Congratulations ladies!!! You both are so creative. Your pieces are one of a kind, everything is spectacular. Best wishes!!!

  30. Brandy Siemens says:

    Beautiful as usual.

  31. Kay Boone says:

    I have known Natalie and Gretchen since they were teenagers. They are beautiful Kentucky ladies creating gorgeous jewelry with their God given talent. GREAT creations girls! HUGS!

  32. Lisa Kellerman says:

    Congrats ladies!! I LOVE your jewelry and get so many compliments on that bracelet/earrings set from Sarah’s wedding!!

  33. Love, love, love it all!!

  34. Congrats Ladies! You look gorgeous!

  35. Sabina Ridenour says:

    Congrats! The most amazing and creative one of a kind pieces!

  36. Amy Burgin says:

    ♥♥ Love it ♥♥! Too cute! Gretchen…just wanted to let you know Chris made it home safe & sound & we’re adjusting to life at Bill & Mary’s.

  37. Marisa Aull says:

    Everything is so beautiful, congrats on all the success!

  38. I love the creativity and thought that goes into each Lulubelles piece, and this one is no exception. Kudos to both moms on creating a fabulous line that makes all of us feel glamorous! Best wishes for continued success in 2011!

  39. Congrats on the launch and all your success!!!!!

  40. Perfect for the spring! Congratulations on your launch!

  41. Natalie & Gretchen…

    What you girls are doing is amazing and has inspired me with my own business ventures. Without having you girls as inspiration, I don’t think I would have had the courage to start my own photography business. Thanks for your constant inspiration! You girls are fabulous…keep up the good work :) By the way…love the Valentine’s giveaway piece!

    Love ya! Abigail

  42. Gretchen and Natalie I am so proud of you. Congratulations on your launch. I am lucky to be the owner of several Lulubelles pieces and always enjoy wearing them!!!

  43. Katie cunnar says:

    Love this jewelry! I live in fl and keep coming back to the website for more fab designs.

  44. Amanda Walukas says:

    I think you both are FAB and of course love-love it all! So happy for all the success thus far and to come…

  45. Mary Anne Givens says:

    Gretchen and Natanlie Congratulations! What a great opportunity. Love the jewelry and your passion for a dream. Good luck.

  46. Congratulations Ladies! So happy for your new “Launch”!! You both are talented and delightful, not to mention how darling your pieces are.
    My best to you both, you deserve it!

  47. The jewelry looks amazing and of course love the story of how you all got to this place! I know great things will continue to happen for the both of you!

  48. Your beautiful jewelry and creativity continue to impress. I’m so proud of you guys. Hope to see you soon.

  49. Stephanie Davis says:

    Congrats Natalie & Gretchen!

  50. Nancy Boatman says:

    Love their jewelry! I’m pregnant and don’t enjoy the maternity clothes, however every time I put on my lulubelle’s necklace, I feel pretty, stylish and trendy. It definitely perks up my mood. I don’t mind the compliments EVERY time I have the necklace on. I would LOVE to win another necklace! Best of luck Natalie and Gretchen as your business grows!

  51. Jodi Dudley says:

    Congratulations Lulubelles! Your designs are absolutely gorgeous, your success is inevitable!

  52. I definetly need to make Lulubelles a priority stop when it’s time to do my Oaks shopping!! Great style and beautiful pieces, Gretchen & Natalie!!! Love it!

  53. Stephanie says:

    Pick me pick me!

  54. Beautiful work ladies, as usual! I love seeing all the new pieces you come up with. They are all so beautiful and unique.

  55. Melissa Zoeller says:

    Congratulations ladies! I get comments all the time when I wear my lulubelles jewelry! It’s all beautiful!

  56. Melissa Lawrence says:

    Oh wow! How wonderful to have found you! I liked your Facebook page. I just know that I am going to love your posts and your blog! 😉

  57. Congrats on your Launch! Your pieces are beautiful and I would LOVE to win the necklace!

  58. I met Natalie and Gretchen at a creative woman’s conference…and knew they were destined for greatness! What a fantastic combination with LaunchHer, as well! Bravo, ladies… you’re shinning stars!!

  59. Classic and Stylish, very nice!

  60. cindy roney says:

    LOVE LOVE LOVE this necklace.
    So proud of Gretchen and Natalie for all they have accomplished.

  61. Kelly Choate says:

    Beautiful pieces! Can’t wait to see more :)

  62. Cathy Sonnett says:

    Love these ladies, and their lovely jewelry:) I can say I’ve received so many comments on the necklace, earrings and bracelets. They are unique and beautiful pieces of art.

  63. These are gorgeous! Love the designs and the colors.

  64. Tara Kauffman says:

    Congratulations Ladies! So happy for you!

  65. Brooke Mullins says:

    Love the necklace. Crossing my fingers hoping I’m the lucky winner! Congrats on your Launch!

  66. Erica Gaunt says:

    Love wearing their jewelry have several pieces!!

  67. laura matis says:

    Very nice article girls. I must say that every time I wear a Lulubelles piece someone always asks where I got it. Very distinct designs. Congrats.

  68. Jaime Wientjes says:

    Congrats Natalie and Gretchen!! LOVE, LOVE, LOVE all your jewelry!!!!!

  69. Congrats on the launch! I have a Lulubelles Fascinator and get so many compliments on it. I wish you an even brighter 2011!

  70. Annie Faulkner says:

    Love the entire collection! feminime, fun and fantastic!

  71. Love your designs!

  72. Missy Highley says:

    Congratulations Gretchen and Natalie! I am a Lulubelles loyal. I love every piece I have bought. I love that each piece is unique but very versatile. It’s almost Derby season….I will need to do some shopping soon.

  73. What a lovely necklace! Congrats on being freshly launched!

  74. Lovely! Beautiful, beautiful things! Best of luck to you!

  75. Lorraine Dion says:

    I love the use of vintage pieces with a contemporary, colorful spin! Very creative.

  76. Love how creative your work is. Real statement pieces. Love!

  77. Cute stuff! Love it!

  78. Shelly Briones says:

    Conrats on launch Her!

  79. Rebekah Gossom says:

    I LoVE all of your pieces!! I’m already thinking Derby…who cares about the hat, I’m going with Lulucouture!! :)

  80. Everything looks beautiful!

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