LaunchHER Scoop :: Picture This!
10 Tips for Sharing Engaging Pictures
By Tracy Corcoran, Creative Marketing & Development at LaunchHER
Are you using pictures to connect with your customers on a regular basis? Here are some tips to get your started if you are new to uploading pictures, or if you just want to “up” your social media game!
- Invest in a phone with a decent camera phone – sorry, but the traditional Blackberry doesn’t really cut it. Droids and iPhones will give you the best picture quality from a phone.
- Take several shots until you get the right one – pictures from camera phones tend to come out blurry if you are not holding it very still, so take a few and only upload the best one.
- Natural lighting is best – the same rule applies for taking pictures with your regular camera or camera phone. The more natural light, the better the picture.
- Take an interesting shot – pictures don’t always have to be straight on. Take a close up of a unique detail of the product, or of the product in it’s “natural” setting.
- Smile – remember, you can upload picture of yourself too! People love to see a glimpse of the face behind the brand, but don’t do it all the time or you may come across as a tad bit self-absorbed. It’s important not to distract from your product or turn people off.
- Personal pictures – same rule as above! It is wonderful to occasionally add a picture of your family, pet, or bff, but keep it professional, or you risk it being a distraction. Take a note from Megan and Gregg Deal, the husband & wife team behind Modern Bird Studios and now ModTots. While on a family vacation, they did a “vacation photo of the day” to post on Twitter. It was absolutely endearing, without getting annoying. Perfect-o!
- Let the picture speak for itself – just add a short caption when you upload the picture, save the long explanation for a blog post.
- Upload to Twitter AND Facebook!
- Keep ’em guessing – add a caption that makes people curious and want to click to see what the picture is.
- Have fun! Pictures are a fun way to engage with your fans, and you can have fun while keeping it professional.
Trying out these tips? While you’re at it…tweet us a picture!