LaunchHER Scoop :: PROS & CONS of Closing Your Handmade Shop for Summer

LaunchHER Scoop :: PROS & CONS of Closing Your Handmade Shop for Summer

By Tracy Corcoran, LaunchHER Creative Marketing & Development

I was just telling my husband last night at the dinner table, “it’s going to be the 4th of July before we know it!”  Summer hasn’t even started, but I am already watching the calendar fill up…it’s inevitable, it will fly by in a blink just like every summer before.  Some handmade sellers choose to close or dramatically decrease their inventory during the summer months.  Is this right for your shop?  Before you decide, here are a few pros and cons:

Pros ::

  • More time to spend with family and friends!  Let’s face it, connecting with the ones we love is the best part about summer!
  • A break often gets your creative spirit a much needed respite.  Even the MOST creative people can feel burnt out or in a rut.  Having time to think, draw, sketch, or get outdoors will no doubt bring about inspiration for new or improved products.
  • You can focus on other aspects of your business if you are not investing as much time into making products.  Summer is a great time to catch up on all of the LaunchHER Law posts you’ve been meaning to read, or other articles that will benefit your brand’s growth.

Cons ::

  • Shoppers want to buy all summer long.  Of course, it goes without saying that shoppers are still buying during the summer months, so you run the risk of them buying from a competitor.
  • Losing momentum.  We all spend a lot of time and energy promoting our businesses on social media sites, and if you are not keeping that up while your shop is closed, you will lose some traction with your existing fans.
  • Summer has LOTS of unique opportunities to promote…weddings, 4th of July, baby showers, vacations, Mother’s Day, Father’s Day, etc.  Your handmade business will miss out on the chance to promote your items for these important {shopping} events.

Amy, owner of Tiny Giraffe Shop {freshly launched in January 2011} closes her Etsy shop during the summer so she can spend time with family also says “the time “off” allows me to concentrate on my business plan, new items, and gear up for the busy holiday season ahead.” 

Owning your own handmade business takes a lot of time and energy, but remember that ultimately, you are in control!  This is YOUR business, after-all.  So, make the decision that is right for you and move forward with a plan.  If you are going to close your shop, Amy suggests that you “create a budget/plan for that time and use it wisely — whether that is to take a much needed break, or to work on your biz plan.”  

If you chose to stay open, but still want a little bit of a break, consider only offering “ready to ship” items or not accepting any custom orders for the summer.  Or maybe summer is business as usual for you…however you decide to do it, enjoy it!

This article is archived from the May edition of the LaunchHER newsletter, you can sign-up here:

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