LaunchHER Scoop :: tiny giraffe launches a new look!

LaunchHER Scoop :: tiny giraffe launches a new look!

One essential part of your brand’s strategy is to stay fresh and update your logo every so often. Here’s how you know you are ready for an new logo:

  • your logo picture doesn’t represent your product anymore
  • you are introducing a major new line or product
  • you cringe every time you see your logo

We are excited to give you the first peek at the new logo for one of our favorite Etsy shops, tiny giraffe…drum roll please!

tiny giraffe-logoAmy from tiny giraffe shares a bit about why she chose to re-brand…

tiny giraffe™ received a great deal of press in early 2011, and I felt this summer was an ideal time to invest some of my profits in a logo that truly represents my brand. I met Lisa Bacon from Moxie Pear on Twitter, checked out her work, and instantly knew I wanted to work with her on my new logo. Working with Lisa through the design process made me explore more closely my target market, goals for my brand, and the question of how this new logo could reflect my unique product. Not only did I come out of the process with a logo that I feel perfectly represents my brand, I also gained some insight about my own goals and direction of tiny giraffe™.
In addition to the new logo, this fall tiny giraffe™ will be launching several new sets of blocks for lucky little ones. Most noteworthy is a collaborative set of blocks created with watercolor drawings by Joanne Gilbert of Drawn To Letters


  1. I just love the new logo!

  2. I love this new look!

  3. Beautiful logo! And i can’t say enough about the new block design!

  4. I love the new logo and the new designs. You and your shop are amazing and continuous sources of inspiration to me.

  5. Love this warm logo and tag line-“stacks of joy!” I am so thrilled to be a part of your new look. Thanks for the mention.

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