First Impressions :: What’s in a Website?

We have all been told over and over how important it is to have a great website.  These days, it really is the first impression most of your potential clients or customers will have of your business.  We recently overhauled our website, so we thought we would share some of the changes we made and why.  Hopefully it will help you with your own site!

For those of you that are new to LaunchHER {welcome!}, here’s what the old homepage used to look like…

OLD LH homepage website tips for business owners

 Click here to see our current homepage.

Needless to say, we knew we needed to make some serious changes, but like many business owners felt overwhelmed by the process.  Luckily, we found a local web design company to help bring our vision to reality. 

First, we looked at our Google Analytics, and it was apparent that the “about us” page was consistently in the top three most clicked pages.  Using that information, we decided to add our picture and a snipet of our “about us” story to the homepage. 

Next, we wanted the most recent articles and features to be easy to locate, so we added “The Latest from LaunchHER” to the homepage, and it updates automatically when we add a new feature.  Love that!

Lastly, we added the orange “get launched” button front & center.  Freshly Launched is our signature feature, and at the core of our passion for giving a boost to women-owned brands, so this made perfect sense to us.  However, the design team came up with this idea, so glad we hired a company that not only listened to our visions, but also threw in their own two cents.

The moral of this “First Impressions” story?  When you are updating your website or blog:

  • Use your Google Analytics to drive your decisions
  • Be sure you have current and up-to-date information
  • When you need help, don’t be afraid to hire a professional website designer

We know you’re busy – it’s easy and quick to keep up with us on Facebook!


  1. As a web designer, this is great advice! :-)

  2. Love the new look!

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