It’s late fall, time to cozy up with your favorite throw blanket, a warm mug, and your brand. Yes, your brand.
Often times, your branding – your company’s colors, logo, voice, slogan – is your first opportunity to make a great impression on potential customers. To catch and keep your customer’s interest, and inspire a potential buyer to shop your products or services, you need to put your best foot forward.
You might think of it this way: your branding is you entering the room for a job interview. The way that you present yourself (are you polished, prepared, confident?) sets the tone before you even shake hands with the interviewer.
We asked LaunchHER League Members about the steps they took to brand their businesses. Here’s what they said:
Professional writer and consultant Tiffany Silverberg saw value in getting outside help with her branding. She says, “My color scheme came as a result of working with Ahoy Graphics. Ahoy offered a number of color sets based on my own personal favorites. We chose a vibrant set – that would be welcoming and personable without being too industry specific – as I write for many different kinds of companies and non-profits.”
As a writer, however, Tiffany was able to find her company’s ‘voice’ on her own, “Speaking naturally, from a unique sales-focused angle, is key to effective branding. My slogan is “Let Me Tell Your Story”. These five words promise a stress-free journey toward bringing personal words to a customer’s struggle.”
Bee at Cece Post takes a different approach to ‘voice’. “There is nothing more special than to have someone take the time to write a personal note,” she says.
We agree that relationship-building with your customers is key. Just ask any company with a loyalty program or a customer feedback line!