Freshly Launched :: Wags and Wiggles on Etsy

Freshly Launched :: Wags and Wiggles on Etsy

Launched :: Shawna Ziemer

LaunchHER says :: All the hip pooches at the dog park are talking about their fabulous toys from Wags and Wiggles.  Shawna’s toys are sure to help you score some extra snuggles from your cold-nosed companions.

Just for LaunchHER readers :: Receive 15% off your total purchase with coupon code Launch15.

In HER words :: I am a stay-at-home mom and with a fabric obsession. Once my kids were in school all day, I found myself home alone with four dogs and a ton of great fabric. So I started designing dog toys!

It has now been more than a year since I listed my first pet toy on Wags and Wiggles on Etsy. I feel very fortunate that my company has achieved such success and that I have had the opportunity to meet so many amazing women entrepreneurs.

I never realized how much I would grow as a mom, wife and woman on this journey. Although I didn’t exactly plan this path, I am so happy to have had the courage to take it.

Shop Wags and Wiggles / Facebook Wags and Wiggles / Tweet Wags and Wiggles / Blog Wags and Wiggles

8 Ways to Boost Your Brand in 5 Minutes or Less

We know this is a busy time for all of us, which is why we decided to share a few quick tips this month.  Each one should take you 5 minutes or less, so no excuses.

If you are still too busy even for these fast fixes, just bookmark this page and come back in 2012. Cheers!

  1. A great profile picture! Choose something relatively close-up with just you in the picture is best. No, it doesn’t have to be professional, and get creative.  Don’t be afraid to crop someone out if it’s a great picture you want to use!
  2. Speaking of pictures…keep you profile picture consistent on Facebook, your “about” page on your site, Twitter, Google+, Pinterest, & LinkedIn, etc.
  3. What? You’re not on LinkedIn? {hint, hint}
  4. Check your social media buttons on YOUR OWN site.  Make sure all links are working properly!
  5. Join the LaunchHER League!
  6. You get what you give…take a moment to leave a blog comment on someone’s else’s site, RT another business you love, or share their post on FB.
  7. Add an email signature.
  8. Set-up Google Alerts for your business name.



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Freshly Launched :: The Nib and Quill on Etsy

Freshly Launched :: The Nib and Quill on Etsy

Launched :: Kristi Baker

LaunchHER says :: Much ado about something! Take a therapeutic break from the mundane with The Nib and Quill. You’ll feel like The Bard’s sister writing in these vintage-inspired journals.

Just for LaunchHER readers :: Receive 10% off your total purchase with coupon code Launcher10. Expires Dec 30, 2012.

In HER words :: As a stay-at-home mother of three, at night I need some personal, reflective time to write in my journal. Some days, it’s the only way that I survive!  Tired of the same store-bought journals, I decided to try my hand at making my own journals and before I knew it, The Nib and Quill was born.

All of my journals have a vintage-inspired flare about them. And because recycling is important to me, I love to find a new home for a vintage skeleton key on the front covers: they are always my favorite ones to make.

Shop The Nib and Quill on Etsy / Facebook The Nib and Quill / Blog The Nib and Quill

december bff’s {beyond.fabulous.finds}

december bff’s


Kara Jensen Zitnick LaunchHERDecember by Kara :: I love giving gifts. Especially at the holidays, when you get to shop for everyone, all at once. In a typical year, I’m done with my Christmas shopping by December 1st. I’m running a bit behind this year, so I turned to the LaunchHER Wrap Up the Cheer 2011 Holiday Gift Guide. Here are my suggestions if you are ready to wrap up the cheer for those lovelies on your gift list. All while supporting women-owned.  Happy gifting!


to bring :: Add a fresh twist to your hostess gifts this year – ditch the typical bottle of wine and  bring along Madyson’s Marshmallows Cocoa toppers.  Artisan marshmallows sized just right for topping off your favorite mug of hot chocolate. Package of 6, $8.00

madysons marshmallows

to give :: Double up the cozy. For every blanket you purchase from Blanket Statements, an identical blanket is donated to a woman’s shelter. It’s like gifting a warm hug to a woman in need.  Get one, give one fleece blanket, $30.00

launchher holiday gift guide

to keep :: You know those cute gifts you purchase for your best gal pal, then end up keeping for yourself, because it’s just too difficult to part with? Paper Miniskirt’s Black Swirl 10×20 magnet board is that gift.  Coordinating magnets included. $35.00

launchher holiday gift guide

to splurge :: You can never go wrong with pearls. Vatne Designs’ chunky pearl bracelet is the splurge-worthy gift she’ll wear for years. Pearl Bracelet $65

launchher holiday gift guide

Tracy Corcoran LaunchHERDecember by Tracy :: The month of December has definitely taken on a new meaning since I became a parent.  Now, it’s not just about the shopping and party hopping, it’s about the traditions.  We love all the little celebrations we do throughout December as a family…from making the paper countdown chain to decorating the house inside and out – we do it together!  We are also lucky to have received the BEST gift ever in 2008 when our daughter, Harper, was born on Christmas Eve.  December is so joy-FULL!

to bring :: The perfect hostess gift around the holidays is holiday decor! We love that kids can help countdown the precious days until Christmas with Month Markers $25

launchher gift guide small business

to give :: Does peace and quiet count as a gift?  We think so!  TravelKiddy products are so brilliant whether you have to keep your little ones entertained on a long flight to visit relatives or even at the holiday church service. Busy Kiddy $35

travel kiddy

to keep :: If you know me, you know I’m almost always sporting a tote.  However, I am sometimes guilty of carrying around those ugly freebie ones with logos on the side – you know the kind I’m talking about.  That is why I’m totally jonesing for a Lucy Jane! Black Floral & Turquoise Extra Large Beach Bag $54.50

launchher holiday gift guide

to splurge :: As I already mentioned, being a mother is definitely my most treasured role, so I absolutely adore this necklace from Tree of Life Personalized Necklace, $115

tree of life necklace


Check out the entire LaunchHER Holiday Gift Guide!

launchHER gift guide handmade gift picks 2011 christmas

Freshly Launched :: P.S. You’re Lovely on Etsy

Freshly Launched :: P.S. You’re Lovely on Etsy

Launched :: Crystal Milton

LaunchHER says :: Few things say “woman” better than pearls. Jackie O. knew that well. Crystal’s freshwater pearl originals take the next step by saying, “this unique woman”.

Just for LaunchHer readers :: Receive 20% off your total purchase with coupon code PSYL20. Expires Jan 1, 2012.

In HER words :: P.S. You’re Lovely started in April 2011 when I accidentally broke my vintage freshwater pearl necklace. The necklace had looked like it came from the bottom of my grandmother’s jewelry box in the attic. Heartbroken, I decided to try to make a replacement.  To my surprise, the hardest part was finding pearls that were flawed enough.

I only use freshwater pearls in my designs because they are not perfectly round. Their flaws are what make them unique and beautiful. Women are just like freshwater pearls: we are all flawed in one way or another but that is what makes each of us unique.  The jewelry I design and create for P.S. You’re Lovely is a reminder that you are lovely, flaws and all, and there will never be another woman like you.

Shop P.S. You’re Lovely / Facebook P.S. You’re Lovely / Tweet P.S. You’re Lovely / Blog P.S. You’re Lovely

Freshly Launched :: Bellabyte Design Studio

Freshly Launched :: Bellabyte Design Studio

Launched :: Jayna Denbow

LaunchHER says :: Jayna’s handmade cards and personalized stationery are a delightful return to the days when one ‘texted’ their friends with a pen in hand.

Just for LaunchHER readers :: 10% off your entire order when you use the coupon code happyholidays.

In HER words :: I am a Canadian artist born and raised in Montreal, Canada but now a residing and working in Texas. I studied graphic arts many years ago at InterDec College in Montreal, and I later studied fashion design at the Art Institute of Dallas. After working for nearly 10 years in the design world as a home decor product designer for manufacturers, I have finally gone back to my first love which is digital art, stationery and paper goods.

In March 2011, Bellabyte Design Studio was launched, featuring a few digital items for purchase. By August 2011 I had expanded my product line and was selling trendy frame-ready wall art, handmade cards and personalized stationery. Bellabyte continues to attract the attention home decor bloggers and paper goods enthusiasts.
Shop Bellabyte / Facebook Bellabyte / Tweet Bellabyte / Blog Bellabyte

LaunchHER Top 40 :: Profiles of Women Entrepreneurs 2011

Over the past 12 months, our tongue-in-cheek 40 Under 40 list of women-owned brands has become our most-read post. While the idea behind that list was to fulfill Kara’s personal goal of being named to a 40 Under 40 list while she was still, in fact, under 40, profiling amazing women entrepreneurs was thrilling.

So without further ado, we present the…

LaunchHER Top 40 :: Profiles of Women Entrepreneurs 2011*

In no particular order, but in keeping with tradition…in reverse alphabetical order, of course. {wink, wink}

  Molly Vernon {store owner/author}





    Jennifer Untermeyer {travel expert/entrepreneur}





  Amber Toste {boutique owner/fashion lover}





women in business becky sturm 3 way beauty   Becky Sturm {beauty business expert/inventor}





   Kim Stoegbauer {party stylist/editor/HGTV blogger}





   Leigh Standley {artist}





  Jessie Senese {party supplies}





   Anna Ryan & Selena Srabian {nurses/inventors}






   Mally Roncal {makeup artist/inventor}






   Cassandra Rippberger {graphic designer}






   Angela Parks {designer/blogger},





 Jo Packham {publisher/entrepreneur},



   Heather Mellstrom & Stephanie Monge {designers}





   Nikki McGonigal {author/crafter}





   Holly Mathis {interior designer}





   Jami Lindberg {entrepreneur/social media maven}





   Natalie Jost {designer/curator}





   Cathe Holden {graphic designer/writer}





   Valeria Guerrero {graphic designer/entrepreneur/founder}





   Sally Gemignani {party supplies}





   Jenny Ford {shoe designer/sugar lover}





   Lara Field {pediatric dietician/gluten-free guru}





   Tauni Everett {founder}





  Wendy Estes & Tiffany Harris {entrepreneurs/style mavens},





   Erin Edwards {jewelry designer}





   Rae Dunn {ceramic artist}





   Elizabeth Dehn {beauty writer & skincare creator}





  Anne M. Cramer {clothing designer}





   Bridget Connell {handbag designer}





   Jenni Clark {children’s clothing designer}





   Kim Christopherson & Kris Thurgood {DIY mavens}





  Grace Bonney {blogger/author}





  Jennifer Berson {publicist}





  Holly Becker {author/founder of decor8}





   Maureen Anders & Adria Ruff {graphic designers & party stylists}



*******************************launchher photo courtesy Megan Norman Photography

We are continually inspired by the women we meet, and are enjoying every minute of our own journey as women entrepreneurs.  Cheers!

~Kara Jensen Zitnick & Tracy Corcoran, LaunchHER

First time visiting LaunchHER? Welcome!

See what we’re all about



* This article is the sole opinion of LaunchHER. No payment or other consideration was exchanged for inclusion.

Freshly Launched :: Aromatic Health

Michelle Reynolds aromatic healthFreshly Launched :: Aromatic Health

Launched :: Michelle Reynolds

LaunchHER says :: Michelle’s products smell as great as they look, and make us feel as great as we smell! She pledges that her line is cruelty-free and does not contain any synthetic fragrances, parabens, petrochemicals or preservatives.

Just for LaunchHER readers :: 15% off your entire order! Use coupon code LH2012. Expires May 2012.

In HER words :: I became a Certified Aromatherapist in 1996 and founded Aromatic Health in 2003 to help others explore the benefits of clinical aromatherapy. Aromatic Health offers natural, aromatherapeutic products for health and wellness, pre- and postpartum healing, skin care and baby care.

I began by making lip balms and lotions, and later expanded to formulas for headaches, anxiety, colds and arthritis. During my first pregnancy, I formulated products for myself and felt that other women could benefit from natural products for prenatal and postpartum care. I also offer personal consultations, custom formulas tailored to more specific needs, and seminars on the benefits of clinical aromatherapy.

Shop Aromatic Health / Facebook Aromatic Health / Tweet Aromatic Health / Blog Aromatic Health

Freshly Launched :: Tina Dean Designs

Tina DeanFreshly Launched :: Tina Dean Designs

Launched :: Tina Allen

LaunchHER says :: Touching is believing! Tina’s line of crocheted, eco-friendly totes, purses and baskets are up-cycled from plastic bags, but her customers rave that they feel soft and are durable. Tina takes custom orders, too.

Just for LaunchHER readers :: 10% off orders of $25 or more. Use the code “LAUNCHED“. Expires 12/31/11.

In HER words :: I have always loved crocheting, so I decided to turn my hobby into a business when I was laid off from my job as an assistant.  As a busy mom, I love items that are easy care.  My line of totes, purses and baskets are up-cycled from non-biodegradable plastic bags, so they are definitely eco-friendly.  I think of them as statement pieces on saving the environment.  The tote pictured below will be on display at the 2012 GBK Academy Awards Gift Lounge!

Mini Tote - tina dean designs

Shop Tina Dean Designs / Facebook Tina Dean Designs / Tweet Tina Dean Designs / Blog Tina Dean Designs

Photo Ready Holiday Outfits that Shine {Big Kids Edition} by Luxaby Baby & Child

Molly Vernon from Luxaby Baby & Child is back with her holiday outfit picks for the Big Kids.  If you’re looing for the little ones, head over here.  Whether you are having professional pictures taken for the holiday card or just preparing for the holiday revelry; Molly has your cuties covered!

Luxaby Baby and Child Holiday Outfit Picks Princeton New Jersey

Child – (5-7yrs)

This is the age to WOW! Put them in something fabulous ( it won’t be long before they won’t let you anymore). I have two favorites this year that I think are so incredibly stunning. Baby CZ’s Harper Dress in Navy and the amazing Gold Damask Party Dress by Rachel Riley. I’ve watched the girls light up when they try these two on and they photograph beautifully.

Luxaby Baby and Child Holiday clothing Picks Princeton New JerseyLuxaby Baby and Child Holiday Outfit Picks Princeton New Jersey










For the boy – it is time to take it up a notch. A blazer that is either textured or in a fun print is perfect for this age. I absolutely love a brown velvet cord blazer but if you really want to hit the ball out of the park the Tartan Blazer by Baby CZ is the way to go. Complete with elbow patches and leather buttons it is timeless and festive.

Luxaby Baby and Child Holiday Outfit Picks Princeton New Jersey

Youth (8-12yrs)

This is when things start to get tricky as they start having – wait for it- opinions on what they want to wear. I have had great success with this age group when you put the young girls in a fabulous skirt and simple top. My pick for this year is the Baby CZ Petticoat Skirt in either a solid or a fun print. Pair the solid skirt with a nice silk top or the print with a solid top in either navy or pink (my favorite would be the Baby CZ silk beaded shirt) and you have one fabulous party outfit!

I do have another favorite look for the more ‘sporty’ girl at this age – a tunic top and leggings. Baby CZ makes a gorgeous liberty print tunic made dressier with a beautiful satin bow to give it a dressier look and it is easy and fun to wear!

Luxaby Baby and Child Holiday Outfit Picks Princeton New JerseyLuxaby Baby and Child Holiday Outfit Picks Princeton New Jersey

Luxaby Baby and Child Holiday Outfit Picks Princeton New Jersey


For the boys it is all about the blazer!!! You can not miss with the Vineyard Vines Two-Button Blazer in Navy. Pair it with his favorite Vineyard Vines tie (I suggest choosing one which showcases his favorite sport so he won’t mind wearing it) and you have the picture of handsome.

Luxaby Baby and Child Holiday Outfit Picks Princeton New JerseyLuxaby Baby and Child Holiday Outfit Picks Princeton New Jersey











As always, you need to keep your children’s taste and personality in mind. You are not going to have a successful photo shoot if your kids are irritated by what they are wearing or don’t feel like themselves in the clothes you picked. Let them LOVE it and let their personality shine in the photo. Catch them in a candid moment when they are walking down the stairs instead of the posed couch shot. And hey, while you’re at it – jump in the photo too! Believe me, your friends want to see you as well.

Happy Holiday to you and yours from all of us at Luxaby Baby & Child!

 Sharing Molly’s picks has become a holiday tradition of sorts here at LaunchHER.  We know that you’ll agree her taste is impeccable, and she knows kids so well!  Molly Vernon is the owner or Luxaby Baby & Child located in Princeton, NJ and online, as well as a LaunchHER Pro and a member of the LaunchHER League.  Tis the Season!